How to Transition into a 39-billion-dollar niche market You’re at the grocery store trying to decide between generic and organic potatoes. The potatoes, themselves, look identical. The generic potatoes (think Meijer, Kroger, Marsh, etc.) costs 30 cents less. The organic potatoes have a nice green organic sticker (you know the ones). The general consensus is … Continue reading What’s all this about Organic?